Why do we hold Apple to a Different Standards?

No one have promised us that life is fair – having said that, allow me to ask this question: “why do we all go out of our way and try our best to be unfair to Apple Computer inc. and hold them to impossibly different standards and when they don’t live up to it, then we hold them to ridicule?  We would never of think of doing this to any other company, except Apple in this industry.  Case and point:  iPhone 4.  This is a brand new version of Apple’s iPhone and not an ‘update’.  Most of the hardware has been changed (as drastic and a brand new Processor and as minuet shape changes in the outer box.  The Software is also drastically changed as well.  Apple has introduced their new mobile OS, the iOS 4.  So as we can see the software is also brand new and consequently needing updates as well.   Can we all try to comprehend that even though this product carries the name of the iPhone, but it has gone trough major revision.  An instrument this small with so much packed inside (hardware & software) bound to have bugs.  Especially if you’re acting as a pioneer and buying it the first day of it’s release.  It bounds to have bugs, hardware or software which the company has to update through updates and upgrades over time.

So let’s understand this rule and apply it to all companies out there equally, which Apple is one of them.  Let’s also try to have a an equal and balanced approach to all the manufacturers’ out there and while we are all at it, may be we can give them some time to fix their problems.  Can we?